So, you’ve put up your own blog and have been running it for quite some time now and you are thinking about monetizing it. You’ve got the idea from a friend who just did the same thing and has experienced some success, albeit things can still certainly be improved.
Truth be told, there are actually plenty of bloggers whose main purpose of establishing their own space is to earn a living. There is no problem with that at all, but you have to
think about it differently if you want to earn money using your blog.
Today, I am going to be talking about some simple ways to start monetizing your blog.
Before anything, it is important that your blog doesn’t suffer from any slowdowns or crashes, which is why getting the services of a top hosting company is always a must.
1. Sell Ad Space
This is one of the safest and most effective options if you are thinking about monetizing your blog. For starters, you can use Google Adsense to let Google start posting ads on your blog (and legitimate ones at that).
But, as soon as you gain a good reputation in the online space, you can then transition into selling your ad space to companies in your niche. You are typically paid per CPM, but that will entirely depend upon your agreement with the company.
2. Affiliate Marketing
This is another great option for you to start earning money using your blog. Basically, the idea of affiliate marketing is that you find a certain product that you like, find the
company that is selling it and see if they offer an affiliate program.
Once you are enrolled, you can then start talking about those products and so long as your readers are clicking on the affiliate link that is provided to you (and actually buying
the product/s that is/are sold on the page), then you get a small commission.
You could potentially earn thousands of dollars per month, but that will depend on your strategy.
3. Pay-Per-Click Advertising
Also known simply as PPC advertising, this is where you will use Adwords that will typically be shown on top of Google search results pages. Each time a person clicks on the link, you will be given a small percentage commission.
4. Sell Digital Products
Selling ebooks or other digital products can certainly help. Since you are already a blogger, you can easily write ebooks that you can sell for profit.
Of course, your ebook has to be top-notch so that people will be compelled to spend money to buy them.
5. Accept Sponsored Posts
When your blog gains popularity in the online realm, major companies will start looking for you. If that is the case, you can accept to create sponsored posts for them so that you can promote their products (in exchange for some money).
6. Help Generate Leads for Businesses
Business owners would really love to cater to as many potential prospects as possible.
That is why they are not shy of spending money to collaborate with prominent bloggers in their niche.
Lead generation is quite easy since all you have to do is bridge your readers to your partner companies. You do not have to convince to buy from your partners, but in the event that they do, you will get a much higher cut.
7. Give Content Snippets
Now, I’ve mentioned earlier that one way you can earn money using your blog is to also sell digital products, right? Well, you can give users a glimpse of what they can expect to see in your ebook by talking about some of the key points. This is a way of enticing them to make the purchase.
8. Offer Consultation Services
If you are a true expert in your chosen field, you can actually provide consultation services as well. For instance, you might create an article about cybersecurity and you are actually well-versed in such a topic. If that is the case, you can leverage that by providing some consultancy to people that need it.