E-Commerce

4 Essential Ways to Attract Customers to Your Online Store

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So, you’ve built up your own e-commerce web page store and you wish to attract some customers to it. Now, you might need to have a different approach since you’re not running a physical store anymore.
That being said, how can you entice people to buy from you? In today’s article, I will go over some tips to help you.

Design a Beautiful Shop

One of the hallmarks of good website design is to create a website that actually looks good. Not only that but it also has to be functional as well. Gone are the days where you have to rely on a ‘loud’ website with a lot of aesthetics. You just have to design a beautiful website that puts all of your products front and center.
Remember that your website is a representation of who you are as an owner. It is best that you employ some good website design practices to help you attract more customers to your page.
Make sure that you make things so much easier for your customers in that they can buy stuff from you in as little as a few clicks.

Social Media Integration

Social media has become quite a good platform for marketing these days. Therefore, you should always utilize the platform as well.
Create a business page on popular social media websites so that you can start building your venture’s credibility.
Next, you would want to create amazing content that is not only relevant to the products that you sell but it also has to be something that your customers will want to read.
For instance, if you are selling skin care products, what are the active ingredients that are used in them and provide some elaborate explanations to help your customers understand.
 


By doing this, you will no doubt entice more customers to buy from you. Also, part of good SEO practice is to post content on a regular basis. Perhaps writing 1-2 posts weekly is a good place to start.

Take Care of Your Customers

A happy and satisfied customer is always someone who is willing to buy products from you again. That is why it is important that you take their feedback wholeheartedly.
Allow customer reviews on your website as it helps build credibility. You also have to take into consideration the negative things that are said about your business as well since these are going to be the things that will allow you to help your store improve.
Treat your customers with care and respect and provide the best possible products to ensure that they’re going to be happy in the long run.

Give Promos from Time to Time

People are psychologically inclined to buy from stores if they see promos. For instance, if a person were to buy $100 worth of products, you can give them free shipping as a courtesy. This is actually a good proposition since shipping costs are what makes people shy away from making the purchase.

Source: https://unamo.com/blog/inbound-marketing/5-ways-attract-customers-online-store